Who We Are
Born from the docks.
Built for the water.
Harbor Rat® is a brand for
people who live and breathe the marine and outdoor lifestyle.
From boat ramps and dock carts to beach towns, bait shops, harbors, and waterfront gift
stores, Harbor Rat® belongs anywhere people gather around the water.
What We Stand For
The Harbor Rat Way
A flexible lifestyle brand built around a strong trademarked mark, regional customization, and products that feel authentic to waterfront life.
Marine Lifestyle
Apparel, hats, decals, accessories, and goods designed for boaters, anglers, marina regulars, and anyone who feels at home near the water.
Regional Pride
The Harbor Rat® logo can be customized by location, making it ideal for marinas, harbor towns, resorts, parks, and waterfront destinations.
Retail Ready
A simple, recognizable brand concept for marina ship stores, tourist shops, bait and tackle stores, outfitters, campgrounds, and local retailers.
Where You’ll Find Us
A Brand Built for Every Harbor
The regional logo program allows partners to carry Harbor Rat® with their own location identity — from your local harbor to the next waterfront destination.
Private Label
Custom Harbor Rat branded apparel, merchandise, and regional collections designed for marinas, waterfront retailers, outfitters, resorts, and destination gift shops.
Your Marina
Custom location apparel and goods for marina ship stores and waterfront customers.
Your Shop
A strong fit for tourist destinations, outfitters, bait shops, gift stores, and outdoor retailers.
For Retailers & Marina Partners
Bring Harbor Rat
to Your Shore
We are building our wholesale and regional partner program. If you operate a marina, waterfront retail shop, tourist destination, or outdoor store, we’d love to connect.
Get in Touch